Brand Marketing for SMEs

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Branding is all about perception. It is about creating, managing and building a desirable perception within the marketplace.
The more people who perceive you or your company in a particular way, the more powerful and valuable your brand. Coca-Cola is a prime example. Say the name and virtually anyone in the world will respond with the same adjectives, the same emotions.

By the end of this course, the learner should be able to:
· Understand the value of Branding your products or services or yourself
· Learn the different types of Branding
· Identify the forces that influence recognition in your recipients

  • Introduction
  • Table of Contents
  • Branding – the way forward
  • Brand Marketing
  • Brand Marketing that sells
  • Acknowledgements, Reference links
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