Corporate funders do a lot of work that few people know about. There is more than one way to get a company to support your non-profit.

Having a large company to sponsor or donate to your organisation not only fills your bank account; it can open doors to your branding, more funders and volunteers.

Corporate money can be hard to attain especially as budgets and staff sizes are decreasing. In this course, we’re going to look at a few “insider tips” on ways to approach a potential corporate funder. We will discuss various thumb rules including the following;
– RESEARCH
– TIME
– BRAND VALUE
– HOW YOU CAN HELP FUNDERS
– OFF-THE-SHELF-SPONSORSHIP
– KNOW YOUR DATABASE
– PERSEVERING

• RULE #1 – RESEARCH FIRST – YOUR TIME IS YOUR MONEY
• RULE # 2 – DON’T WASTE YOUR TIME
• RULE # 3 – NEVER UNDER- OR OVER-ESTIMATE THE VALUE OF YOUR BRAND
• RULE # 4 – KNOW HOW YOU ARE GOING TO HELP THEM
• RULE # 5 – OFF-THE-SHELF-SPONSORSHIP: TO RELY OR NOT TO RELY on
• RULE # 6 – KNOW WHO IS IN YOUR DATABASE
• RULE # 7 – DON’T STOP BELIEVING
• Acknowledgments, Reference links